Wetlands are crucialecosystems that offers benefits to all mankind. It provides several goods andservices to local communities. Despite its benefits to society it has sufferedecological damages and environmental degradation. In Malahsia for example, over 43% in wetlandforest was cleared for timber harvesting, while about 37% of the land was usedup for agricultural activities. The major threats to the sustenance of manywetlands in Malahsia includes; human settlement, use of land due to constructionof house, recreation, and tourism (Chape et al.
, 2008). Moreover, growth ofhuman population has increased demand for shelter and thus, led to agriculturaldevelopment and land expansion. These activities led to loss in wetland environmentaldegradation. To this effect,numerous measures have been taken to mitigate further wetlands damages whichincludes the establishment of national parks in and around wetlands area. NationalPark can be beneficial in many ways. It has many functions relating to theecological functions.
The recreational resources are beneficial to everyone whovisits this park. As ecotourism sites, it can enhance national income, andgenerate economic impacts to society around the area. Although, the tourismdevelopment can produce some economic benefits, it can also negatively impactthe natural environments and socio-cultural circumstances.
The advantage is tooffer the attractive view of national park resources for ecotourism that willprovide visitor`s satisfaction. On the other hand, research has proven that most tourismdevelopment around wetlands has led to further reduction of wetlands resources underconditions of high visitation to the national park. Forexample, in 2008 a number of 9,645 visitors were recorded in Malahsia national parks,which has increased to 88,591 visitors in 2012. Further challenge is to realizethe harmonizing component of the national park, which is to conserve thescenery, the natural resources, and the wildlife therein. A strategy that could be implemented to prevent furtherwetlands degradation is for national park managements to implement pricingpolicy by getting revenues from visitors through entrance fees (site). Ascharging fees could lead to a more optimal market (site again), it couldprovide the vehicle for capturing benefits of ecotourism which often accrueprimarily to the private sector. It canalso reduce visitation in areas that suffer from overuse and accompanyingecological damage.
This would combine both theopportunity and challenge. However, to justify the pricing policy, theneed for economic analysis is necessary to inform the communities of theeconomic value associated with wetlands. Examining the willingness to pay (WTP)of the visitors is a useful tool in determining the entrance fee that will beacceptable by different class of visitors. This paper isstructured as follows: Assessing the net economic values that visitors placedfor conservation of recreational resource using Contingent Valuation Method (CVM).The amount respondents were willing to pay (WTP) to conserve the National Parkin Malahsia.
Section two is the literature review that focuses on contingentvaluation method (CVM). Section three explains the methodology and sources ofthe data. The results are presented in section four, and sector five conclude.