Wetlands are crucial
ecosystems that offers benefits to all mankind. It provides several goods and
services to local communities. Despite its benefits to society it has suffered
ecological damages and environmental degradation. In Malahsia for example, over 43% in wetland
forest was cleared for timber harvesting, while about 37% of the land was used
up for agricultural activities. The major threats to the sustenance of many
wetlands in Malahsia includes; human settlement, use of land due to construction
of house, recreation, and tourism (Chape et al., 2008). Moreover, growth of
human population has increased demand for shelter and thus, led to agricultural
development and land expansion. These activities led to loss in wetland environmental

To this effect,
numerous measures have been taken to mitigate further wetlands damages which
includes the establishment of national parks in and around wetlands area. National
Park can be beneficial in many ways. It has many functions relating to the
ecological functions. The recreational resources are beneficial to everyone who
visits this park. As ecotourism sites, it can enhance national income, and
generate economic impacts to society around the area. Although, the tourism
development can produce some economic benefits, it can also negatively impact
the natural environments and socio-cultural circumstances. The advantage is to
offer the attractive view of national park resources for ecotourism that will
provide visitor`s satisfaction. On the other hand, research has proven that most tourism
development around wetlands has led to further reduction of wetlands resources under
conditions of high visitation to the national park. For
example, in 2008 a number of 9,645 visitors were recorded in Malahsia national parks,
which has increased to 88,591 visitors in 2012. Further challenge is to realize
the harmonizing component of the national park, which is to conserve the
scenery, the natural resources, and the wildlife therein. A strategy that could be implemented to prevent further
wetlands degradation is for national park managements to implement pricing
policy by getting revenues from visitors through entrance fees (site). As
charging fees could lead to a more optimal market (site again), it could
provide the vehicle for capturing benefits of ecotourism which often accrue
primarily to the private sector.  It can
also reduce visitation in areas that suffer from overuse and accompanying
ecological damage. This would combine both the
opportunity and challenge.

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However, to justify the pricing policy, the
need for economic analysis is necessary to inform the communities of the
economic value associated with wetlands. Examining the willingness to pay (WTP)
of the visitors is a useful tool in determining the entrance fee that will be
acceptable by different class of visitors. This paper is
structured as follows: Assessing the net economic values that visitors placed
for conservation of recreational resource using Contingent Valuation Method (CVM).
The amount respondents were willing to pay (WTP) to conserve the National Park
in Malahsia. Section two is the literature review that focuses on contingent
valuation method (CVM). Section three explains the methodology and sources of
the data. The results are presented in section four, and sector five conclude.