The researcher had chosen digests
because these were the common and famous digests among women of Lahore.
Rationale for selecting young women was that they choose novels as an escape from
their daily boredom. They find more time to read Urdu fiction as that of men
and moreover they had impact of novels on their lives, attitudes and decision
making in their lives.

The power in the psychology of fiction was important to
acknowledge. Keith Oatlcy summed It up best when he said, in defence of arts
funding, “reading fiction improved understanding of others, and this has a very
basic importance in society, not just in the general way of making the world a
better place by improving interpersonal understanding but in specific areas
such as politics, business, and education. In an era when high-school and
University subjects were evaluated economically, our results did have economic
implications”.     (Gow, How Fiction
Impacts Fact: The Social Impact Of Books, 2012)

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 Psychology professors David
Rapp and Richard Gerrig also did a similar study and discovered that readers
created such rich representations in their own minds about characters in a
novel that they create their own expectations about their behaviour based on
what they know about them, much as we do with friends and family members that
we know well.

Oatley set out to prove that very notion, when he took an Anton
Chekhov story. The I.ady with the Dog, and presented it to one set of readers
in its original fictional form. He then gave it to another set of readers
rewritten in a documentary-style factual telling. as if it were a true story.
He examined the readers’ personality traits and emotions before and after
reading both versions; those who had read the original short story had greater
changes in personality. They even actually became a little like the characters
that they identified with in the story.

The researcher had chosen this topic
because it was being very common observations that after reading such kinds of
stories women and girls started fantasizing their lives according to those
stories. They started idealizing that they would also had a prince or gentle
support as in the stories and would also settle down their all problems and
issues in their lives. Researchers proved by their studies that media had a
greater impact on society as well as on its users. Print media had a different
impact than that of electronic media. Print media included newspapers,
magazines and books etc. Books were said to be the friends of everyone, most of
the people especially women selected books to spend time with. Most of them
prefered novels on the other types of books. The main keyword of the research
was popular Urdu fiction because novels had also been becoming popular among
students especially girls. The researcher, for that reason had chosen the Urdu
fiction novels because these kinds of novels or books were said to be very much
popular among young women. Print media was easy to carry and It read in a high
ratio. Its larger readership was always from female students and house wives because
they had the hobby of reading urdu digests and novels as well. Digests were including
mostly ‘Shua ‘Kiran’, ‘Khawateen’, ‘Urdu digests’, Pakeeza’, ‘Anchal’ etc. These
were very much common because they contained mostly love stories and also
fictions and that was what attracted girls the most.

1.1.  
Rationale of the study