Since1907, Adventist Hospital has stayed true to its mission of providing care. Today,Adventist HealthCare has been setting the bar through a series of health enterprises.Adventist HealthCare is a not-for-profit health organization.
It is a faith based hospital andsponsored by a Christian organization known as the Seventh-day Adventist. Itsmission is to “extend God’s care through the ministry of physical, mental andspiritual healing.” (Mission and Value ). Adventist HealthCare provides care to the community as well as to high-riskpopulations such as the uninsured and underserved. “The organization avoidsfiling claims against patients who are incapable of repaying health costs.
AdventistHealthCare provides one of the highest percentages of community benefit out ofall Montgomery County hospitals.” (Jasinski, 2007) Through finance,logistics, customer service, marketing, etc; they all come together to impactthe vision and functionality of the company. So the question remain, how doesAdventist Healthcare handle its company through different operations? A non-profit organization(NPO), is an organization that through its excess incomes help to furtherachieve its main objective, without distributing those income to theorganization’s shareholders or members. NPO’s are dedicated to bettering a socialcause or supporting a point of view. Which can only make sense that Non-profitsare charitable and do not pay income tax on the money that they receive fortheir organization. Non-profits’ debts stay relatively small. While numerousnonprofit hospitals face debts, they seem to have much lower debt loads thanthose of privately held organizations whose debt are in fact larger.
In the articlefrom the Becker’s Hospital Review “Nonprofit hospitals can’t go into privateequity markets, their ability to develop capital is more constrained and theycan’t (accumulate) huge debts.” (Becker’s Healthcare , 2010). In a recent article during midAugust of 2017 Advent HealthCare reported a net income of 11.2 milliion dollarsduring the first 6 month of that year. This is an increase of more than doubleits income from the previous year of 2016 of 5.1 million dollars. This huge increaseof income is reflectant on the sale of its previous ties to Regional Medical Centerto Morristown in Hackettstown, New Jersery. With the sale of the HackettstownMedical Center “Adventist saw operating revenue decrease year-over-year from$414.
3 million to $396.8 million. At the same time, Adventist saw expensesdecrease from $405.5 million in the first six months of 2016 to $389.
1 millionin the same period this year. Adventist said both declines resulted from HRMC’sremoval from Adventist’s system.” (Haefner, 2017). This boom ofnetincome only goes to show that although Adventist HealthCare is a non-profitorganization, it is thetaking the nessacary steps to stay on top of financialissues and still find its way to give back to the community through itsdonations. In Later years during 2014 under the CommunityBenefit Data Chart, Adventist Health Care provided $4,293,222 in CommunityHealth Services in the Shady Grove Medical Center location alone; $4,564,113for the Washington Adventist Hospital location. In the Research Department$857,574 was donated as well to the Shady Grove location not mention $267,535to the Physical Health & Rehabilitation.
During that year community benefitfrom Adventist Healthcare provided $74,893,595 in charity care and communitybenefit. This is from the excessive funds the Board used under the non-profitorganization to give back to the community their belief of doing God’s work. “Although the Hospital is founded on thehealth and service philosophy of the Seventh-day Adventist Church, the hospitalis managed by health care professionals. Service is provided on anon-denominational and non-discriminatory basis. Therefore, Church monies donot flow into the health care system, nor do health care systems monies go tosupport the church work.” (2018 revised )Through this it alsobenefits in marketing and promoting the company.
This is why Philanthropy is akey factor for Adventist HealthCare. Philanthropy has become a key componentto the accomplishment of hospitals across the nation. For Adventist HealthCare,it’s main location is in the richest county of Maryland, Montgomery County. Throughthe many donations from individuals, organizations, foundations as well as corporations,it aides Adventist to be on the leading edge ofmedical technology, build new accommodations, enhance vital services andrenovate current facilities. Through Philanthropy, Adventist HealthCare is ableto carry on its mission of patient care.
So its inevitable to belief that theremarketing and how they reach out to foundations and organization is nothing butamazing. Marketing in a Hospitalenvironment is a way of promoting medical care to the community or individual.Through marketing it targets patients, families, communities, doctors, medicalpersonnel, hospital staff, and society. In 2014 Adventist used Marketing as atool to capture the attention of communities and in doing so Adventist HealthCarereceived 10 eminent marketing awards for video, advertising campaign andwebsite design work in 2013.
One of the awards received were the CommunicatorAwards, “a leading international creative awards program honoring creativeexcellence for communication professionals.” (Adventist HealthCare , 2014) In that same year,Adventist HealthCare received The Aster Awards, a medical marketing awardsprogram allowing health-care organizations and advertising agencies to competeagainst similarly sized competitors from across the nation and world. AdventistHealthCare received a Gold Award in TV/Video Advertising entitled “Two Hips,Two Weeks” with over 2,000 views since 2013.