Since
1907, Adventist Hospital has stayed true to its mission of providing care. Today,
Adventist HealthCare has been setting the bar through a series of health enterprises.
Adventist HealthCare is a not-for-profit health organization. It is a faith based hospital and
sponsored by a Christian organization known as the Seventh-day Adventist. Its
mission is to “extend God’s care through the ministry of physical, mental and
spiritual healing.” (Mission and
Value )
. Adventist HealthCare provides care to the community as well as to high-risk
populations such as the uninsured and underserved. “The organization avoids
filing claims against patients who are incapable of repaying health costs. Adventist
HealthCare provides one of the highest percentages of community benefit out of
all Montgomery County hospitals.” (Jasinski, 2007) Through finance,
logistics, customer service, marketing, etc; they all come together to impact
the vision and functionality of the company. So the question remain, how does
Adventist Healthcare handle its company through different operations?

A non-profit organization
(NPO), is an organization that through its excess incomes help to further
achieve its main objective, without distributing those income to the
organization’s shareholders or members. NPO’s are dedicated to bettering a social
cause or supporting a point of view. Which can only make sense that Non-profits
are charitable and do not pay income tax on the money that they receive for
their organization. Non-profits’ debts stay relatively small. While numerous
nonprofit hospitals face debts, they seem to have much lower debt loads than
those of privately held organizations whose debt are in fact larger. In the article
from the Becker’s Hospital Review “Nonprofit hospitals can’t go into private
equity markets, their ability to develop capital is more constrained and they
can’t (accumulate) huge debts.”  (Becker’s Healthcare , 2010).

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In a recent article during mid
August of 2017 Advent HealthCare reported a net income of 11.2 milliion dollars
during the first 6 month of that year. This is an increase of more than double
its income from the previous year of 2016 of 5.1 million dollars. This huge increase
of income is reflectant on the sale of its previous ties to Regional Medical Center
to Morristown in Hackettstown, New Jersery. With the sale of the Hackettstown
Medical Center “Adventist saw operating revenue decrease year-over-year from
$414.3 million to $396.8 million. At the same time, Adventist saw expenses
decrease from $405.5 million in the first six months of 2016 to $389.1 million
in the same period this year. Adventist said both declines resulted from HRMC’s
removal from Adventist’s system.” (Haefner, 2017). This boom ofnet
income only goes to show that although Adventist HealthCare is a non-profit
organization, it is thetaking the nessacary steps to stay on top of financial
issues and still find its way to give back to the community through its
donations.

 In  Later years during 2014 under the Community
Benefit Data Chart, Adventist Health Care provided $4,293,222 in Community
Health Services in the Shady Grove Medical Center location alone; $4,564,113
for the Washington Adventist Hospital location. In the Research Department
$857,574 was donated as well to the Shady Grove location not mention $267,535
to the Physical Health & Rehabilitation. During that year community benefit
from Adventist Healthcare provided $74,893,595 in charity care and community
benefit. This is from the excessive funds the Board used under the non-profit
organization to give back to the community their belief of doing God’s work.  “Although the Hospital is founded on the
health and service philosophy of the Seventh-day Adventist Church, the hospital
is managed by health care professionals. Service is provided on a
non-denominational and non-discriminatory basis. Therefore, Church monies do
not flow into the health care system, nor do health care systems monies go to
support the church work.” (2018 revised )Through this it also
benefits in marketing and promoting the company. This is why Philanthropy is a
key factor for Adventist HealthCare.

Philanthropy has become a key component
to the accomplishment of hospitals across the nation. For Adventist HealthCare,
it’s main location is in the richest county of Maryland, Montgomery County. Through
the many donations from individuals, organizations, foundations as well as corporations,
it aides Adventist to be on the leading edge of
medical technology, build new accommodations, enhance vital services and
renovate current facilities. Through Philanthropy, Adventist HealthCare is able
to carry on its mission of patient care. So its inevitable to belief that there
marketing and how they reach out to foundations and organization is nothing but
amazing.

Marketing in a Hospital
environment is a way of promoting medical care to the community or individual.
Through marketing it targets patients, families, communities, doctors, medical
personnel, hospital staff, and society. In 2014 Adventist used Marketing as a
tool to capture the attention of communities and in doing so Adventist HealthCare
received 10 eminent marketing awards for video, advertising campaign and
website design work in 2013. One of the awards received were the Communicator
Awards, “a leading international creative awards program honoring creative
excellence for communication professionals.” (Adventist HealthCare , 2014) In that same year,
Adventist HealthCare received The Aster Awards, a medical marketing awards
program allowing health-care organizations and advertising agencies to compete
against similarly sized competitors from across the nation and world. Adventist
HealthCare received a Gold Award in TV/Video Advertising entitled “Two Hips,
Two Weeks” with over 2,000 views since 2013.