Product JD Sportsproducts:JD sports sells many different brands and products rangingfrom trainers to clothes. From the screenshot you can see that they have putsales promotions at the top of the page. This will draw people’s attention tothe first ‘tab’ which will be the reduced products. On the website they also show all the brands featured in theshop and the trending products such as the most wanted shoes, by doing this itwill draw people’s attention to this and make them want to buy it if they seethat they are most popular.

At the bottom of the page it shows that you can the App andthe stores in your local area. It also shows that you can buy gift cards forthe shop to buy any products. Screenshots:      iTunesProductsiTunes sellsa variety of products, such as music, DVD’s and TV programmes and you can buythese on any Apple device at any time.  You can alsoget iTunes gift vouchers which are shown at the bottom of the iTunes page,these vouchers can be spent on anything, such as an App, music or film.

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iTunes alsoallows you to get something called Apple music, with this you can pay a monthlysubscription to apple and you can get as many songs as you like without anyadverts.   Screenshots:

com/uk/music/    Similaritiesand differences (M1) ·       Some similarities the businesses haveis that they both try and sell gift vouchers for their products. ·       Something that is different betweenthe businesses is that they sell completely different products and the way thepresent their products on the website are different, for example, JD Sportstry’s to promote the new brand products whereas iTunes tries to promote all theirproducts as they have only sell 4 different type of products. ·       The main difference between thebusinesses is that, JD sports sell goods that the customer can touch, feel andwear, whereas iTunes only sell entertainment products for people to watch andlisten.   PlaceJD Sports –Delivery & tracking online, getting the product to the customerJD sports dooffers where you can get unlimited delivery and it comes next day all for amonthly subscription of £9.99, by having this offer and putting it at the topof the website it will make more people see it and want to buy it as shippingcan cost a lot even when you are buying one item. JD sportsalso offer free click & collect which is also located at the top of thepage, by finding these promotions at the top of the website it makes people seeit and want to buy their products from the website, knowing they can either canfree shipping or click and collect.  With JDsports you can also track your orders, this is positive because people like toknow when their orders are arriving and how long it will take to come.

 Screenshots      iTunes -Delivery & tracking online, getting the product to the customerThe deliveryof iTunes products is instant with your purchase getting to you straight away.This is because all their products are online as its music, DVD’s and TV showswhere you watch/listen online, so when you buy or download something from iTunesyou get it straight away. It only takes seconds for the item you aredownloading to be on your device.  Screenshots       Similaritiesand differences (M1)·       Some of the differences between thetwo businesses is that their shipping is very different, for example, JD sportsdelivery is usually set out to be made within 5 working days. Whereas withiTunes you get the products straight away and don’t even have to usually wait aminute.·       The biggest similarity would be thatthey are both online websites. ·       Another difference is JD sportsdeliver manually by a postal delivery service whereas iTunes deliver theirproducts electronically.

    Applications(Apps)JD Sports –getting the product to the customerJD sports have an APP where you can shop where ever you are,at any time. You can download this app on any mobile device.   Screenshots    iTunes -getting the product to the customeriTunes also have an App which is already installed on anyApple device. So, you do not need to download it, this is a positive thingbecause then you can already easily access the app. Screenshots     Similaritiesand differences (M1)·     Oneof the biggest differences is that iTunes shopping app is already installed onevery Apple device.

With JD sports however, you have to download the app onyour device.·     Asimilarity of the two businesses would be that to access the JD sports andiTunes App you must be connected to the internet otherwise you cannot use them.    PaymentmethodJD Sports -payment methodJD sports offers a range of payment methods, for example youcan pay with either, card, PayPal, Apple Pay and there is even a pay afterdelivery option. By offering people a choice of payment methods, it will makeit easier as the customer has more options.   Screenshots     iTunes -Payment methodWith iTunes,you pay with your apple account, so it will take money out of your account,unless you are gifted with an iTunes gift voucher then however much you aregiven on the voucher you can use and it won’t take the money out of youraccount. When you arebuying an actual Apple product, for example, a MacBook then you must pay by card. Screenshots:    Similaritiesand differences: (M1)·      One of the differences with the payment for the twobusinesses would be that iTunes you have to pay with an account and the moneyis taken out of your bank account as Apple already have your bank details.

Whereaswith JD sports you can pay with many different options such as a credit card orPayPal. ·      A similarity between the two businesses would be thatthey both allow you to pay using gift vouchers.  SocialMediaJD Sports –Social MediaJD sportsuses social media many ways, for example, they use it to interact with existingcustomers or new customers who might want to share their thoughts and feelingson some of the products they bought or new products that are getting realised. By usingsocial media websites such as twitter it can be a very quick and easy networksite to use if someone wanted to contact JD sports with a problem, for exampleJD sports has a social media account on twitter called ‘JDhelpteam’ by havingsomething like this it’s easy for people to contact if they have a problem.  Screenshots:     iTunes –Social Media iTunes usemany different social media networks, for example Twitter, Instagram andFacebook.

One of the positive reasons for this is that it can reach a hugeaudience of people from all age ranges to promote their products, for exampleInstagram. iTunes can use Instagram to promote all the latest films or TV showsthat are new or being realised. iTunes also uses Twitter, so therefore they canuse the same promotion techniques when using this network site.  Screenshots     Similaritiesand differences·                       Asimilarity between the two businesses would be that they both use social mediato promote their products, for example they use either Instagram or Twitter todo this.

·                       Onedifference would be that JD sports uses social media so that people can contactthem if they have a problem, e.g. they have a Twitter help page where customerscan easily contact them if they have a problem with a product.

However, iTunesdo not have Twitter or Instagram accounts used in this way which can benegative as sometimes things can go wrong on iTunes.