My short-term goal is tobecome a Data Scientist by combining my prior experience with a foundation in DataScience. In the long-term, I hope to start my own Analytics firm to harness thepower of data to help organizations make better decisions by incorporatinganalytics and user behaviour.   At Amazon, I designed anautomation tool in Python that processed up to 50k rows of data per second. Myendeavor resulted in a reduction of the turnaround time of the entire processby over 40%, allowing us to share larger amounts of data effortlessly. Theproject helped me realize the tremendous impact that simple solutions can havein large organizations.

In my current role in a Marketing Consulting start-up,I gather data to gain customer insights and optimize campaigns based onkey-metrics to drive high-quality traffic to websites using Google Adwords andAnalytics. Having worked in various sectors in different geographies, I havecome to realize that the transformation of data will continue to evolve intoday’s dynamically changing environment, and that the demand for analytical expertise is onlygoing to grow in the coming years. The School’s core valuesplace a high importance to integrity, honesty, being fearless and taking risks– values that deeply resonate with my own.

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The skills inculcated through the MSBAprogram, combined with the school’s partnerships with leading multinationalcorporations such as Deloitte, KPMG, etc. would provide me with empiricalskills through real-world examples, and help me gain an upper hand inanalytics. The course ‘Decision Analytics’ will help me imbibe the principlesof optimization and simulation, to make well-informed decisions using statisticaltools. Ihope to bring professional diversity, valuable life stories, and multi-culturalexperiences to make a productive contribution to the Smith program community.