Maori values are
very important in New Zealand business. Maori people have a different view
towards environment where their world revolves around the water, land and air
which are one of the most important aspects of the life. The campaign is based
on the “kaitiakitanga” which basically means there should someone protecting
the nature and connecting people to the resources of the nature. The campaign
“Do the earth a favour, be a power saver” does not only talks about the savings
electricity but focus more on the earth mother earth. It asks to do a favour of
saving our planet. (haka maori values , 2012) For which the
campaign promotes its existing products in which it promotes adapting
electronic bikes and cars which will reduce the carbon emission and control the
pollution to secure the future of our children. Kaitiakitanaga also refers to
the services what the company gives and its feels proud at mercury where the
best quality services are given. Even the generation of the power is conducted
in such a manner where there is no effect to the environment. (mercury annual report, 2017) mercury is also a
proud member of EV100. Mercury does not do this kaitiakitanga because there is
no choice, but they feel it is duty of the company towards the nature. The
company also work with the Iwi’s and the local community and does help them
financially and is always ahead in the campaigns. Mercury has a active water
policy as it generates 80% of the water through rivers and lake, it also take
active contribution with the government and local community regarding the freshwater
management. So Is very important to protect them. It had also conducted a
survey to understand the lake shore affects. It is also an active member of
Waikato catchment ecological enhancement trust. Where mercury contributes
around $400k every year to support WCEET all these activities also links
mercury to manaakitanga which says caring and giving. (mercury annual report, 2017). While doing these
mercury does see that it does not hurts sentiment of the people by any means.