IndustryprofileWashing machine:Awashing machine is a device used to wash clothes and it is normally classifiedinto two types: top loading washing machine and front loading washing machine.This machine uses water and detergent for washing purpose. This laundry can bein the liquid or the solid form.

This helps us to make the clothes clean andoften uses technology to change how you want to wash.Top loading:Inthe top loading washing machine the clothes are loaded at the basket which ismounted vertically and contains a water retaining tub with a finned waterpumping agitator in the center of the basket. The washing machine has a hingeddoor at the top in which the clothes are placed. After the clothes are being loadedthe wash cycle starts, the outer tub is filled with water which is fullyimmerses the clothes and suspend the clothes freely in the basket. The water ispushed outward when the agitator moves between the paddles.

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The water issupplied inside the tub then the water moves outwards, upwards, downwards andsideward then the agitator repeats the same process. The direction of theagitator is repeated periodically because the continuous spinning would causethe water to spin in the same direction around the basket rather than the wateris being pumped in the torus-shaped motion. Top loading washing machine is lessefficient, nosier and doesn’t last so long.Front loading:InEurope the dominant design is the front loading washing machine. If we seearound the world most industrial and commercial washers are the front loadingdesign. In this type are of washing machine the basket and the tub are mountedhorizontally and the clothes are placed in it and then the door is closed. Thedoor is made of a transparent window so that the process can be viewed.

Theinner basket is in the shape of a cylinder and it is rotated back and forthwhen the agitation is supplied. The paddle lift the clothes inside the drum bythe inside wall and it is dropped down so that the washing process will bedone. The water and the detergent are suspended inside the drum so that thefabric gets wet and starts washing.

Less amount of water is needed to moistenthe fabric. The advantage in front loading washing machine is that they use lesssoap, less water and the repeated dropping and folding action helps to producelarge amounts of foam. In front loading washing machine heavy loads of clothescan be washed.

Variantand hybrid designs:The twogeneral designs have many variations. In Asia the top loading washing machinesuse impellers instead of agitators. The top loading and front loading machinesare more are less similar; they have a drum rotating around the horizontalaxis, in the top load the door is at the top of the machine with a liftablelid. After the clothes are loaded the lid is closed and the machine operatesand spins like the front loader. They are taller than front loaders andnarrower and have a lower capacity and are used where there is narrow space.They are combo washer dryer machines that combine both the washing cycle anddrying cycle in the same drum. These are very useful for overnight cleaning butheavy loads cannot be washed. These machines are largely used in Europe becausethey can be fitted in smaller spaces.

IndiaWashing Machine Market Overview 2016-2022:The goodswhich yield utility over a longer period of time are called consumer goods.They are classified into three types: brown goods, white goods and consumerelectronics. White goods include products such as washing machine, airconditioners, refrigerators, audio equipments and speakers. In India thepenetration of washing machine is around 9% and may increase in the comingyears with the sales from rural India.

During monsoon season the demand forwashing machine increases and there is a greater need among metro and urbanconsumers. The washing machine industry is still some distance from theinflexion points unlike of the refrigerators. Nowadays players are trying toinfluence penetration of the washing machines with heavy marketing campaignsand many new launches. The growing disposable income of products and easyfinancing options have led to shortened replacement cycles whereas the modernlifestyle has influenced has products such as washing machines as a utilityitem rather than luxury goods. Thefactors such as rapid urbanization, disposable income, increasing nuclearfamilies, working women’s and growth in per capita income of consumers willpropel the washing machine markets to grow.

The greater varieties of choice arealso forcing the urban consumers to upgrade their semi-automatic machines tofully automatic ones. The price difference between semi-automatic and fullyautomatic top loaders have decreased to a greater extend and helps to increasein the sales.  Companies which manufacture washing machine are:·        Whirlpool ofIndia Ltd.·        Samsung IndiaElectronics Pvt. Ltd.

·        IFB IndustriesLtd.·        LG ElectronicsIndia Pvt. Ltd.·        Godrej &Boyce Mfg. Co. Ltd.

·        VideoconIndustries LimitedINDIAWAHING MACHINE MARKET BRANDWISE 2016-2017: Global Washing Machine Market Analysis:Macroeconomic factors such asdigitalization, urbanization, changing consumer buying patterns, and demand inemerging economies are augmenting the revenue growth. The introduction of next-generation washing machine utilizing technology for the efficient use ofelectricity and water is expected to have a positive impact on the demand forthese products over the next nine years. The U.

S. government is encouragingconsumers and manufacturers to switch to energy-efficient appliances that usesmart grids to curb the high energy consumption. The need for seamlesslyselecting the preferred wash cycle is expected to gain traction over the forecastperiod.IndustryInsightsThe global washingmachine market size was estimated at USD 22.99 billion in 2015. The increasingdemand for the commercial laundry equipment is expected to provide impetus tothe industry growth. The commercial washing machine industry is undergoing atransition with the introduction of innovative solutions. The introduction ofcard-based laundry payment systems as an alternative to coin laundries isrevolutionizing the laundry sector for increased automation.

In contrast to thetraditional coin operating laundries, digital laundry payment options arereducing the frequency of coin collection and providing laundry owners withmore flexible payment alternatives. The growing preference for convenience andrapidly changing consumer lifestyle are contributing to the smart connectedproducts growth.ProductInsightsCommercialdryers accounted for a little above 5% of the market share in 2015. Theintroduction of the heat pump technology to address the concern of highenergy consumption is providing traction to the growth of commercial dryers.

Manufacturers arefocusing on developing commercial products to combat the increasing on-demandlaundry services growth. Additionally, the growth of commercial laundry isexpected to contribute to the demand for commercial dryers.TechnologyInsightsThe smart connectedwashing machine market was valued at over USD 1.55 billion in 2015. The growingpreference for convenience and the rapidly changing consumer lifestyle iscontributing to the segment growth.

The need for managing and controllingmachines through smart phones is gaining traction in the residential sector.The push by regulatory and government authorities to adopt smart devices iscontributing to the revenue growth.The inclination ofconsumers toward the adoption of connected technologies is expected to have apositive impact on the demand for these products. Companies such as SamsungElectronics Co. Ltd. and LG Electronics have shifted their focus onmanufacturing smart washing machines to gain a competitive advantage.

End-UseInsightsThe commercial segmentcaptured a revenue share of over 45% in 2015. The growth in coin laundries andonline laundry services in the emerging economies of Asia Pacific region isexpected to propel the demand over the next nine years. Additionally, the growingtrend of outsourcing laundry services in hospitality, hospitals, and governmentsectors is expected to boost the demand for commercial laundry equipment.RegionalInsightsThe Asia Pacific washingmachine industry held over 40% of the revenue share in 2015. The growth can beattributed to the large penetration of these products in the Chinese market.

The rapidly expanding middle-class population along with the increasing demandfor fully automatic and smart connected washing machines from the emerging countriesof Indonesia, India, and Vietnam is anticipated to contribute to the regionaldemand.The increasing demand forenergy-efficient devices in the U.S.

is driving the washing machines demand inNorth America. The growing awareness of ENERGY STAR certified products isaugmenting the growth in the U.S. Furthermore, the regional market is estimatedto witness a substantial growth owing to the need for replacing the traditionalwith smart connected machines.

CompetitiveInsightsThe key industry players includeWhirlpool Corporation, Samsung Electronics Co. Ltd., LG Electronics Inc., andElectrolux AB. Enhancement in product assortments and investment in the supplychain management are a few key strategies adopted by the industry players.

Moreover, manufacturers are focusing on developing holistic distributionchannels to increase their customer base.