1. Understanding and use of the appropriate language 2. Organizing and sequencing of thoughts effectively 3.

Vocabulary and word power 4. Command over illustrations, examples, anecdotes and phrases 5. Proper accent and pronunciation 6. Voice modulation and reach 7. Proper use of the sound system and other aids 8. Listening skills 9.

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Adherence to time specifications 10. Effective telephonic talks Each one of these skills is relevant in ensuring the effectiveness of spoken and interactive communication. In a later chapter, these are discussed at length.

2. Skills in Written Communication:

Effective written communication calls for the following skills: 1. Command over the language 2 Word power and spelling 3. Correct grammar 4.

Proper structuring of the written message 5. Correct use of phrases, equivalents and quotations 6. Use of appropriate channels like courier, telex, fax and e-mail 7. Attention to handwriting, typing, printing and photocopying 8. Simplicity, brevity and clarity These aspects are discussed in detail in Chapters 6 and 8.


Non-verbal Communication:

Effective use of non-verbal communication through body language, postures and gestures, attire, appearance, handshake, smile, behaviour and example also needs conscious effort. Some skills relevant in this regard are as follows: 1. Power of observation 2.

Awareness about the body movements and other expressions 3. Proper interpretation of the non-verbal message 4. Supplementing with the oral communication 5.

Self-observation and practice As we have already seen in an earlier chapter, non-verbal communication takes place in an intended as well as unintended manner every time people meet and speak to each other. Learning relevant skills, therefore, is essential.

4. Skills Appropriate to Other Methods:

Other methods of communication, like audio-visual communication and electronic communication have their own specific skill requirements. Audio-visual communication uses slides, transparencies and projectors and the communicator should be well informed about their functioning and use. It is also necessary to ensure that the audio and visual parts synchronize and combine well to convey the message. Proper communication through the electronic media like the television calls for personality-related skills, and computer-related communication involving the internet, e-mail and online transmissions needs a computer-savvy approach and appropriate learning. Some of the communication skills relevant across all methods of communication are insight into human behaviour, removal of emotional blocks and effective use of personality.

It is also necessary to develop rapport building and interpersonal skills. Communication, to be effective, calls for an understanding of and empathizing with people. Establishing a wavelength means understanding the level at which communication should take place. It should not be too high as to constitute ‘overhead transmission’, and at the same time it should not be too low as to sound ‘elementary.’