HOW TO BUILD A STRONGONLINE PRESENCE FOR YOUR BRAND INTRODUCTIONWelive in a mobile age and so should your brand. People get the information they needto conduct their daily lives from the Internet – and mostly from mobile devices.A recent research shows that 64% of consumers prefer to buy from brands that theycan contact online. Anonline presence is the representation of your brand on the Internet and foryour brand to be visible and well represented; it is crucial to build athriving online presence that works for the mobile users. Here are a few waysto building an online presence for your brand.
Build A Website That IsMobile Device And User FriendlyA website is a must. Itprovides quick access to key information that your potential customers need inorder to use your services. A professional website also increases yourcredibility and encourages the trust of future customers.
Where applicable, ensurethat the website has a blog section and write exiting, interesting andentertaining blog posts that positions your brand as a thought leader in herindustry. Research shows that over 90% of consumers prefer to get informationfrom a brand’s website rather than a social media page. Create Captivating And InterestingContent And Video for Social MediaAs well as your website, yoursocial media platforms can also be used to build an online social mediapresence. Social media is still a very powerful tool; it allows you engage withpotential customers and share content easily. People love live visuals. Videoand live streaming are dominating the social media ecosystem.
According toWordstream.com, video drives a 157% increase in organic traffic from the searchengine result pages, and video on a landing page can increase conversion by 80%or more. There’s really no limit when it comes to the kind of content youshare, make sure to share content on popular sites such as Instagram, Twitter,YouTube and Facebook and provide links to them on your website to urge websitevisitors to follow you and like your brand’s business page. Use hashtags tomaximize exposure to further build your online presence. A Branded EmailNewsletterEmail Marketing remainsone of the most effective ways to reach your customers. A monthly emailnewsletter builds brand awareness. Research has shown that Email Marketingoutperforms social media as a marketing tool. A branded email address should beused, as survey shows that existing and potential consumers would trust a brandedcompany email address more than a free email address.
CONCLUSIONIn today’s world, everyone is going mobile.Build your online presence with a mobile-oriented well-designed website, witheasy navigations, interesting videos and content on all social media platformsand an email campaign that links to your website.