multi-national company, the best types of competitive strategy to adopt would
be Cost leadership and/or Differentiation leadership strategy
For example, a company could make a commodity specifically
built for gamers like a specialized headset used for online gaming.
focus: Like the cost focus strategy, this type of strategy
also zeroes in on a specific population area of the market, but instead of
being the cheapest seller of a product or service, it tries to market that
product to the specific area as a unique product or service, this way
differentiating itself from one or more competitors.
For example, a service provider, like MTN, could
choose to focus on a particular town or city and then strive to be the cheapest
in the town only. This kind of strategy enables firms to satisfy consumers and
focus: This type of strategy is similar to the cost
leadership strategy except that it focuses on a niche (specific) market. The
company concentrates its efforts on a specific population area of the market
and keeps its products low priced in an attempt to establish itself as the
cheapest seller in that specific market area.
Again, this is another type of competitive strategy
that large companies and firms would most likely adopt due to the large
investment of resources in the research and development of new products.
leadership: With this type of competitive strategy, companies
offer a wide array of unique and different goods or services. Firms can target
to achieve market leadership because other competing firms will not be able to
surpass the company’s standards.
This type is typically only utilized by big companies,
smaller companies cannot take part in this type of competitive strategy due to
the involvement of economies of scale.
leadership: This type of strategy involves the firm striving to
become the most minimal cost producer of a certain commodity in the industry by
producing in extensive scale which allows the firm to achieve economies of
scale. Then, the firm sells the cheaply made products to consumers at the
lowest markup price possible thereby making it harder or virtually impossible
for other competitors to compete against.
of Competitive Strategy
Competitive strategy is characterized
as the long term operation of a firm or company which will allow it to achieve
an advantage over its other contending firms and companies in its region of
production. This strategy involves the use of negatively showcasing a rival
company’s product with the goal of turning the consumers attention away from