A ‘ThinkTank’ report from June 2015 (executed by The Public Health Schools Programmeacross Brighton & Hove) proves the negative impact of social media on youngpeople.

The research was carried out with parents, students and teachersthrough online surveys, focus groups and discussions. The key themes from thesurvey and focus groups were: ·      Familyconflicts where parents and young adults confirmed that social media has been asource of conflict between them, ·      Time;where social media seems be addicting and people spend a lot of time online.·      Mentalhealth and emotional wellbeing, ·      Safetyand privacy·      Fearof missing out / quality of online content. The focus groups conductedbrainstorm activity with 12-23-year olds to ascertain the reaction of youngerpeople to social media. According to their responses on figure 36, kids and teenagersseem to be worried, both about their safety online and acceptance from their peers(Tank, 2015).Figure 36.

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Think Tank kids’ and teenagers’ responses (Tank,2015).Anotherimportant result of the research was evidence of the negative impact of socialmedia on the family. The responses from both sides: parents and young personsare visible on figure 37 below: Figure 37. Think Tank- impact of social media on the family (Tank, 2015).Evidence from the ‘Think Tank’ projectindicates that there is a tangible danger that the perceived obsessive use ofsocial media, kills relationships and bond with both family and colleagues.  Nielsen,a leading global information company which gathers insights & data aboutwhat people watch, listen to & buy, published ‘The social Media report form’ in 2012 to prove that people spendincreasing amounts of time on the internet.

The chart in figure 38 showsincreased time spent on PCs and smartphones up 21% from 2011 to 2012. Researchshows also that people spend more time on social profiles than any differentsites (Nielsen, 2012).    Figure 38. ‘Thesocial Media report form’, increased time spent on PCs and smartphones (Nielsen, 2012).

 Accordingto the ‘Millenials Report,’ (2010), the Millenials generation are stronglyassociated with mobile phones. Pew Research Center calls them the ”alwaysconnected generation.” Figure 39 shows that 56% of young adults when askedsent or received an email and 32% of the same generation ‘posted a message toan online profile and watches a video online’ in the last day.

(Pew Researcher Center, 2010).