Tank’ report from June 2015 (executed by The Public Health Schools Programme
across Brighton & Hove) proves the negative impact of social media on young
people. The research was carried out with parents, students and teachers
through online surveys, focus groups and discussions. The key themes from the
survey and focus groups were:
conflicts where parents and young adults confirmed that social media has been a
source of conflict between them,
where social media seems be addicting and people spend a lot of time online.
health and emotional wellbeing,
of missing out / quality of online content.
The focus groups conducted
brainstorm activity with 12-23-year olds to ascertain the reaction of younger
people to social media. According to their responses on figure 36, kids and teenagers
seem to be worried, both about their safety online and acceptance from their peers
Figure 36. Think Tank kids’ and teenagers’ responses (Tank,
important result of the research was evidence of the negative impact of social
media on the family. The responses from both sides: parents and young persons
are visible on figure 37 below:
Figure 37. Think Tank- impact of social media on the family (Tank, 2015).
Evidence from the ‘Think Tank’ project
indicates that there is a tangible danger that the perceived obsessive use of
social media, kills relationships and bond with both family and colleagues.
a leading global information company which gathers insights & data about
what people watch, listen to & buy, published ‘The social Media report form’ in 2012 to prove that people spend
increasing amounts of time on the internet. The chart in figure 38 shows
increased time spent on PCs and smartphones up 21% from 2011 to 2012. Research
shows also that people spend more time on social profiles than any different
sites (Nielsen, 2012).
Figure 38. ‘The
social Media report form’, increased time spent on PCs and smartphones (Nielsen, 2012).
to the ‘Millenials Report,’ (2010), the Millenials generation are strongly
associated with mobile phones. Pew Research Center calls them the ”always
connected generation.” Figure 39 shows that 56% of young adults when asked
sent or received an email and 32% of the same generation ‘posted a message to
an online profile and watches a video online’ in the last day. (Pew Researcher Center, 2010).