The vision of AirAsia is to be the largest cost airline in Asia and for the purpose of serving the 3 billions people who are currently underserved with poor connectivity as well as high fares.

Mission of AirAsiaTo be the best company to work in, where employees are treated like familyThe mission statement has come out to hold a productive and motivated workforce in AirAsia. This merely means that AirAsia needed to maintain providing preparations for the employees and also empower them to do the certain workflow. To create a globally recognised ASEAN brandAirAsia also has a route network that spans more than 20 countries such as AirAsia Indonesia, AirAsia Thai, AirAsia Philippines and AirAsia X SDN. Bhd to create a globally recognised ASEAN brand.

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As a result, it will continue to pave the way for cost reduction in aviation through innovative solutions, more efficient processes and a passionate business approach.To achieve the lowest cost so that everyone can fly with AirasiaWith a powerful and simple slogan “Everyone can fly right now,” it means getting the lowest possible cost so that everyone can fly. When comes to the selection of flight, AirAsia has effectively placed its brand come first in customer’s mind.

AirAsia is Malaysia’s second largest national airline. In addition, it is the first successful low-cost and ticket-free airline in Southeast Asia, and AirAsia still emphasizes becoming Asia’s largest low-cost airline company.  To maintain the highest quality product, embracing technology to reduce cost and enhance service level .AirAsia is a low cost airline carrier that offers five-star service with 95% of on-time performance.  AirAsia will check the plane before each flight as they very concern about the safety of passenger and staff.  At the same time, Air Asia is also promoting Malaysian hospitality and the local food.

In 2010, AirAsia started to promoting Asian food such as Kung Pao Chicken with Rice from China, Thai Green Curry with Rice from Thailand , Bukhara Chicken Biryani from Indian and so on.