It can be said that community and culture are correlated words definingprocesses of belonging and sharing knowledge and understanding. Major relevanttheories are those of Durkheim’s theory of community as ‘belonging to a group,sharing an identity through norms and values’ (Samms, 2017, Weblearn) and Habermas’public sphere theory as ‘a communicative space for an open public conversation,foundation for democratic governance.’ (Samms, 2017, Weblearn).
Where a social organisation exists, popularappreciation and sharing of beliefs and attitudes also exist. However heInternet phenomenon and its cybernetic interactions’ enabling structures haverevolutionalized the concepts of community and culture transposing theirvalues’ meanings from localised onto a globalised, boundless and timelessvirtual plane. In his body of work, Marshal Poe (2010) analyses HaroldInnis’ Theory of Media Genesis and Effects’ and his identified five species ofculture throughout humanity, the Homo Loquens, Lector, Scriptor, Videns andSomnians. A network of connected computers that decode transfer of datausing software like the WWW, running on Web 2.0 cyber structure places thevirtual reality that Harold Innis foresaw as the Homo Somnians Era in the eraof the Internet. Surfers can access and share cultural dimensions beyondtime in reflection of a global community living in different time zones andtherefore beyond space in the pursuit of enculturation, either on aprofessional level as the trigger is a business activity, or on an amateurplane, when the search is driven by self-growth, personal development andpersonal aptitudes. However the flat hierarchy to information access andsharing of the ‘virtual container’ web, where storage and filing of collectiveassets cannot followtraditional sequential filing, being information “scattered” across anetworkof servers (e.
g. people’s home computers), ultimately blurred, thus changed theboundaries between the concept of professional’s versus amateur’s supply anddemand.