1.     
Introduction:

For
a very long period of time the pet food industry is growing at a very
increasing rate. The Industry has an estimated worth of 70 million dollars all
over the earth. The dog food is specially contributing the most of the money.
Pet food industry of Bangladesh is also growing but the problem is there is no
manufacturer of pet food in our country. Most of the sales are done by
importers who sale their product at a very high price and the consumers have no
other options but buying from them because of their lack of bargaining power.
There are 37 types of dog breeds in Bangladesh out of 153 which are currently being
used adopted by owners. Other breeds are not capable of living in our hot
environment. These dogs do not eat same kind of foods and they have different
need of nutrition’s. As we have a vast consumer market to attain we decided to
launch out brand “Hungry Canine”

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2.      Brand
name:

The
name of our product is Hungry Canine which indicates the hunger of the dogs.
Canine is basically the Latin or scientific name of a dog. We are talking about
the Hunger of a dog because the amount of food a dog gets from an imported good
is not enough for a dog. There are other several reasons for the dog of same
breed in our country not having a healthy body other than the environment.

 

 

3.      Our
punch line:

There
is a tagline for our product too. Which is “Healthy dog happy you”. While we
were gathering data we encountered many dog owners who are not happy about the
health of their dog and wants a good food.

 

 

4.      Company
logo:

We
have also created a logo for our company. The logo is representing a sign of
electricity which is representing the power and health the dog is going to get
from our products.

 

 

 

 

 

 

 

 

 

5.    
Market
Leader:

The market leader for dog food
industry is definitely Mars Pet care who have a revenue of $17,224,400,000 and
have Headquartered in Brussels, Belgium, Mars Petcare has more than
45,000 Associates across 50 countries. They have a very diverse product line.
They also provide training and selling of pet animal along with manufacturing
food.

 

6.    
Competitors’ products:

Although there is no
manufacturing company for dog food there are many products that is been
imported from many countries around the world. We are going to give a short
description about these products and their pricing.

 

 

 

Product name

Price 1 kg.

Nutrish

1000 tk.

Taste of The Wild

970 tk.

Whole Earth Farms

920 tk.

Beyond

900 tk.

Blue Buffalo

900 tk.

Naturals

750 tk.

Iams

720 tk.

 

 

 

7.    
Market
description:

The current market of dog food is
very expensive for the middle and lower-middle class of our country. And the
product is not also available in everywhere. Some of the quality product is
very hard to find. The country is in a need of a supplier. With the high
quality product and affordable pricing strategy “Hungry Canine” is going to
capture the market of dog food industry. We are aiming to become a market
leader of the whole industry of Bangladesh within 5 years.